Welcome to ambassaDOG Consulting!
Your partner for excellence in pet products.
Navigating the retail world can be overwhelming. With countless products and little true innovation, it’s easy to feel lost. Are you looking to stand out from the competition and discover real growth opportunities?
You’re in the right place.
With decades of experience in the European pet market and a deep passion for pets, ambassaDOG Consulting brings you unparalleled expertise. We help you position and market your brand and connect you with the right retail and distribution partners across Europe.
Our dedicated team of European pet industry experts is here to guide you. We specialize in a wide range of pet products—particularly for dogs—including food, accessories, grooming, and more. Take a look at our "References" to see the brands we’ve helped grow.
Though based in Germany, our network spans multiple European countries. We’re dedicated to identifying top products and emerging market opportunities for you. We love what we do and bring that enthusiasm to every project.
As Confucius said, "Choose a job you love, and you’ll never work a day in your life."
Like a dog's life: what we do is pretty simple...
We want to make you happy.
1. WE ARE ALL EARS!
At ambassaDOG Consulting, we’re here to fully understand your needs, goals, and vision.
Your objectives are our priority. Whether you’re looking for guidance on a small project,
seeking fresh ideas for marketing, or requiring an in-depth category analysis, we’re ready to
support you.
Thinking big? — Whether it’s launching a new product or brand or finding the right
distribution and retail partners for your innovation, we’re here to help.
Let’s work together to define the path forward — because knowing your destination is the
first step to getting there.
2. WE SNIFF OUT THE BEST SOLUTION FOR YOU!
Once we understand your goals, we’ll present the best solution tailored to your needs. Our
lean, efficient approach ensures that we respect both your time and budget — minimizing
costs and maximizing results.
With strong connections across Europe, we’ll connect you with the ideal partners to help
you achieve your objectives.
3. WE DON'T REST UNTIL THE WORK IS DONE!
We pride ourselves on being fast and organized, but navigating European retail requires
patience. Large retail chains plan assortments and promotions well over a year in advance.
Building brand awareness or securing a spot with major retailers often takes time —
sometimes a year or more.
While results may not happen overnight, you can trust that we’re committed to seeing every
step through to completion. We don’t stop until the work is done.
We are the experts in Pet Products!
With deep expertise in the European pet industry, we bring extensive experience from both sides of the retail landscape. Our team has worked with leading international manufacturers and pet specialty retailers, including Fressnapf (aka Maxi Zoo), which has equipped us with robust skills in sales, purchasing, marketing, product development, and category management for pet products and treats.
As long-time dog owners and breeders with over 20 years of firsthand experience, we understand the needs of dog owners and approach our work with a realistic, hands-on perspective. Our commitment and focus on the pet business are widely respected within the industry.
Here are a few examples of our achievements:
• Significantly expanded Petmate distribution and margins across Europe and Australia.
• Exclusively launched PetMatrix’s SmartBones/DreamBone in Europe, growing sales from zero to $5 million, making it one of the fastest-growing brands in the dog chew category.
• Successfully introduced HUNTER collars, leashes, and harnesses in Italy, developing the market into a major business.
• Achieved listing for MAX & MOLLY collars and leashes at Zooplus in just two months.
• Oversaw European distribution for Company of Animals.
• Introduced exciting new brands like Rotipet and derbe, helping them establish a foothold in the European market.
• Awarded "Key Account Team of the Year" by Pets at Home (UK).
Explore our references to see more of the brands we have supported (excluding brands under NDA). Let us bring our expertise to your business and help you achieve lasting success.
ABOUT US
Some interesting facts from us for you.
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You have a great idea for a dog product? You are looking for help, expert advise or information on the European market?
Call or email TODAY, the fact that you are looking at our website probably means that you're interested in some aspect of what we offer. So don't wait any longer. We'd love to help you!
About Us
We specialize in all types of dog products. Food, snacks, chews, leashes, collars, bedding, grooming and more.
Our main office is located in Germany but we work with a number of partners in various European countries. We sniff out the best products and market opportunities for you. We take our business seriously but enjoy every day of work!
Contact Us
ambassaDOG Consulting
Rheinkamper Str. 28A
47495 Rheinberg / Germany
E-Mail: contact@ambassadog.eu